How To Boost Exposure For Your Website Without SEO
SEO or search engine optimization is one method, but for some online businesses – particularly ecommerce businesses – there’s too much competition for first page search results. This post discusses four proven methods for driving referral traffic to your website and building brand exposure even if your site doesn’t appear on the first page of Google search results.
There Are Four Methods for Increasing Website Exposure & Referral Traffic For Ecommerce Website
1. Build an email list from your existing website visitors
Every website should have an email signup. However, this method is slightly different because it offers a purchase incentive to visitors. This can be a coupon that the visitor can use immediately on the site to buy something. For example, XYZ.com offers people 15% off select products if they sign up for the email list.
2. Incorporate products into your blog
Another way to build exposure and referral traffic is to create a blog with great content that features some of the products that you sell or services that you provide. If you go to some any other ecommerce site that sells clothes and shoes and other fashion brands. However, if you go to the his blog, they do a great job of incorporating their products into great content.
3. Create expert advice videos
Another way to get exposure for your website without SEO is to create content that appeals to your target audience but doesn’t even talk about the products or services that you offer and you can do with the youtube you can post your videos in to the youtube.
4. Guest posting
Yet another way to boost exposure for your website without SEO is to guest post on someone else’s blog. If I were doing this, I would search Google for something like “small business technology” + “guest post”, and then I would go through the various sites and pick the site with the most comments.
As you can see, the key to promoting your website without SEO revolves around creating great content. You want great content that appeals to your target customer and a variety of vehicles for getting that content in front of them.