So how could we distinguish our landing page from our competitors?
First, you need to create a Google Plus Page
for your website. Then you should add the below part of the code
(replace “https://plus.google.com/110501214130109590506/posts” with your
1: Implementation of “rel publisher”
<link rel=”publisher” href=“https://plus.google.com/110501214130109590506/posts ”/>
Adding it in the <head> of the website’s source code, you manage to connect your website with your Google Business Page. This would give you an advantage on personalized results.
2: Implementation of “schema.org”Implementing this rich snippet you can improve the CTR of your organic results. In this way, you help the user to search directly what he is looking for into your website and also improve your organic results by making it easier for the user to click on them (http://schema.org/SearchAction).
3: Implementation of “rel alternate” (if there is a mobile version)By implementing the below part of the code:
<link rel=”alternate” media=”only screen and (max-width: 640px)” href=”http://m.example.com/” /><link rel=”alternate” media=”handheld” href=”http://m.example.com/” />
in the <head> of your website, you could help Google to detect the desktop version from the mobile version.
4: Implementation of “href-lang”In case you have a multi – language website, you need to implement the rel=”alternate” hreflanf=”x” to inform Google about which language you are using on a specific page, so that it can serve that result to users searching in that language.
To achieve this, you need to add the below part of the code in the <head> of your website:
<link rel=”alternate” hreflang=”es” href=”http://es.example.com/”/>
Don’t forget to check for the right implementation in Google Webmaster Tools (click on “Search Traffic” and then “International Targeting”.)
5: Creat Events to decrease the Bounce RateGoogle Analytics counts as bounce rate when a user enters your website and then leaves without moving to any other pages. However, if someone visits your website and stays on your landing page for more than 1 minute maybe he founds what he needs and he does not want to move to another page.
For such reasons, you need to create an event to decrease the Bounce Rate as below:
setTimeout (“ga(‘send’,’event’,’Actions you choose’,’time on page more than 1 minutes’)”,60000);
The “60000” represents the time you choose as the desired one for a user in milliseconds.
6: New METAs ImplementationIf your website is responsive, then it will rank also in the mobile devices with the METAs that you have already implemented. So if you would like your METAs to be optimized also for mobile devices, the meta title should not overpass the 55 characters and the meta description should not overpass the 115 characters. Otherwise, the METAs will not appear completely on Google.
7: Internal link building strategyBy sending internal links only to pages of the same or below category level, you manage not only to make stronger the pages where you send the link but also not to weaken the page from where the link is sent.
For example, if you send from an internal page a link to the homepage all the link juice and value is going to the homepage and you devalue the internal page making it very difficult to rank on the SERPs.